Osram holds the current lead in automotive LED sales but the emergence of LED headlamps could change the complexion of the market, says IMS Research. As automotive LED suppliers jockey for position in all-LED headlamps, GaN pioneer Nichia is looking to use its high brightness white LED expertise to dominate this market. The Japanese company's bid to make gains over Osram Opto Semiconductors and Philips Lumileds illustrates a key shift occurring in the automotive LED market recently documented by IMS Research. “At the moment most LEDs used in automotive, at least certainly in the exterior, are red and yellow, and Nichia doesn't produce many of those LEDs,” said IMS analyst Jamie Fox. “As we see more LEDs in front and interior lighting there will be more and more white nitride LEDs used, where Nichia is very strong.” The 2006 automotive LED market was worth $650 million, according to the IMS report “LEDs in Automotive Applications”. Osram OS was the largest supp...